Digital Music Trends - Midem 2010 Special - Days 4 and 5

As part of my Midm Coverage: an overview of the panels I attended in day 4 and 5 of Midem 2010 on Twitter, Piracy, Publishing and Topspin. Also an interview w/ Dave Haynes from Soundcloud on their integration w/ the Hype Machine and one w/ Ted Cohen managing partner at TAG Strategic.

Midem 2010 Special - Days 4 and 5 by digitalmusictrends

Hello everyone and welcome to another Midem 2010 special podcast from DigitalMusicTrends.  In this podcast I’m going to cover day 4 and 5 of Midem 2010. These were the closing days of the conference so tiredness was starting to become a factor but I worked flat out to bring you the best interviews possible. In these two days I sat down with Ted Cohen, chair of Midemnet and managing partner at TAG startegic, with Panos Panay, founder of sonicbids,  with Jean-Luc Biaulet, who is owner and founder of the site Music-Story.com, with with Duncan Freeman from Bandmatrics.com and I’ve also had a quick chat with Dave Haynes from Soundcloud focused on the announcement the company made here at Midem of its new partnership with the Hype Machine.

I can’t include every single interview on the podcast - although I’m contemplating putting together a special this week - but I will include a couple at the end of this show. You can find a player with all the separate interviews on www.digitalmusictrends.com/midem-2010 or on www.soundcloud.com/digitalmusictrends

In terms of the three panels I attended, the first one was a Minemnet Academy presentation on Twitter by the co-author of Twitter for dummies and founder of Uptown Uncorked Leslie Poston who on twitter is simply @leslie. She gave a very insightful presentation on how bands can exploit Twitter in a very concrete way in order to connect with their audience and ultimately build a following of people who are engaged with them and might even be tempted to buy their music or go to their show. I’m going to summarize Lucy’s points very briefly but in a nutshell artist engagement is the key here. Because on Twitter you don’t get much space to witter on endlessly you have to be very concise and appealing in your presentation. For example the first thing is to have a good profile and bio, you are only allowed a 160 words biography so you really have to make it interesting and to put a lot of keywords in there because now twitter profiles have a high placement on Google searches. Also, people tend to visit the www.twitter.com website only to check out the page of someone with an interesting post or someone who just started following them - so you only get one shot at catching their attention and making sure they follow you back and/or click through to your actual website.

 

There are some unwritten rules on Twitter, for example I didn’t know that it’s rude for a band not to follow at least two thirds of their followers and it’s very important for the band to engage with the fans that are talking about them and to be as present as possible within the community.

 

Another very important part of Twitter is the creation of a really good landing page since on Twitter you are only allowed to show one external link. This should really be the artist’s own page and not a Myspace or Facebook profile and it should capture the interests and the imagination of the artist’s core audience. Again, people will only click on a link once and if they are not interested it’s unlikely that they’ll visit that website again. Also another great tip is to avoid using a lot of Flash as Google’s crawlers can’t index Flash content and therefore you will loose rankings in the eyes of the Great Google Algorythm.

 

All artists, and especially artists who don’t have such an easy time to communicate with their audience, really have to set themselves goals and push themselves to use twitter on a regular basis. If you set 3 and 6 months goal then you can follow a certain strategy in terms of the presence you have on Twitter and if you see it does not work you can then try another strategy and seeing if that works instead. You don’t want to keep going for a year with the same strategy without seeing any significant improvement in the followers base or activity on our page because that would really be a loss of time. Twitter is also a great tool for reaching out to people directly and Djs, production houses, club, graphic designers are all present and active on Twitter and you are often reaching the bookings manager or the MD of the company directly.

 

Lucy’s Midem Academy presentation gave some great practical and usable tips which I think everyone in the audience found very refreshing so I would think that following her on Twitter and getting hold of her Twitter for Dummies might not be a bad idea if you want to use this medium at its best.

A little later on Tuesday I attended an interview with David Rezner CEO of Universal Music Publishing group - here he announced that the group is launching a new channel of Vevo - the platform made by Universal, Sony and Emi in partnership with Youtube - called “Behind the Hit Song” which will include premium footage of the songwriters talking about the creation of the song - the first video being that of Glen Ballard talking about Man in the Mirror. I was still fresh from my chats with Jonathan Klein - CEO of Getty Images on pre-cleared music licenses and with Cliff Fluet - entertainment lawyer specialized in digital and advertising on the difficulty and time required to clear a popular track- and could not help asking Mr Rezner about Universal Music Publishing’s whether they were taking any steps to streamline the licensing process at all. Apparently they are already trying to pre-clear a lot of music especially when it comes down to catalogue material and they always make sure that the client knows what’s readily available and what might require more time to license but according to Mr Rezner the final decision lies with the artist because without artist approval it’s not likely that a licensing deal will close.

In my opinion it seems like the complexity of music licensing is often outpaced by the speed at which many advertising agencies work when finalizing advertising campaigns and other promotional material. This is also corroborated by the number of brands that are flocking to unsigned musicians in order to get their music via sites like Sonicbids in order to cut through all the red tape that comes from trying to license a track from a more established act.

And finally I attended a great panel entitled Music and Digital - the Political initiatives to regulate the relationship between these two industries. The Speakers included the president of Promusicae in Spain, the president of the Songwriters Association of Canada, the chief executive of the BPI in the UK, the chairman of the IFPI in Sweden and the CEO of Naive. It was really interesting to see how all these countries have a different approach to tackling piracy. Spain will not target the user but is looking into targeting websites that offer copyrighted content, even though these constitute only 30% of all pirated material and the rest belongs to P2P Networks. Sweden’s record companies have had a good year after the implementation of the Ipred regulations prompted many people to go legal, in France the six months debate around the new measures to implement against piracy seem to have already done some good in terms of the public’s perception of the problem even before the actual implementation of the Hadopi, whilst the UK is very much on the fence especially because fo the upcoming election which might derail the bill currently in the works and whilst the BPI represnetative felt confident that something will be passed before Brown calls for the general election I’m not so sure that is going to be the case. In short - it’s a real mess even just in Europe to find a consistent approach to the problem, and with every single one of these approaches it’s very easy to avoid detection. Many countries around the world are aware of the problem but they are sitting on the fence to see how the implementation of each and every one of these models impacts consumption and music revenue. It’s very likely that a year from now - if one method proves to be the clear winner - other countries will follow in its footsteps. It has to be said though that cultural differences between countries mean that a specific response to a specific measure could create very different results in Italy as opposed to Sweden.

On Wednesday the real highlight was the panel conducted by Shamal Ranasinghe, co-founder of Topspin - on the tools that are available today to organize your digital footprints. It’s so easy today to disseminate your content online without really reaping the benefits or even understanding who is enjoying your product. At Topspin they are real masters in creating channels for artists where they can actually create a relationship with their fans and monetize that relationship as well. The www.topspinmedia.com website has a vast knowledge base section and a green room where you can discuss Topspin product usage, direct to fan marketing, best practices and a whole load of other subjects in an open community. Shamal talked about the need to create a permission based relationship (via facebook, twitter or a mailing list) with the fans and then being able to build on that to create revenue. The steps you have to take over and over again in order to monetize on the content are:

- establish goals

- craft offers to meet the goals

- collect data

- test and measure 

- optimize

Physical sales are still the ones that drive the most revenue - and in particular higher priced options which naturally have higher margins are prone to selling very well. It’s important to create a selection of offers priced differently to cover all the basis from 10 or 15 dollars through to 30 and over 50 as well for those prepared to pay for a premium product.

Artists need to be able to use the analysis tools at their disposal - especially google analytics and sites like bandmetrics to gauge the effect of their mail-outs on traffic and the popularity of their content. The session was really full of information - i was hoping they’d publish the power point on their website but nothing has appeared as of yet    and you can find the PowerPoint and PDF presentation of this lecture on www.topspinmedia.com/blog. If you are interested in this sort of thing it’s imperative that you look up Topspinmedia.com and browse around for the community and the knowledge base.

Please check out www.digitalmusictrends.com/midem-2010 for all the MIDEM interviews!

Comments

[nilite]

Thank you for sharing such good experience.replica hermes|

[Stefan]

This is my first time i visit here. I found so many interesting stuff in your blog especially its discussion. From the tons of comments on your articlescheap hugo boss watches

[Manilo]

These article are fantastic; the information you show us is interesting for everybody and IT is really good written. It’s just great!!
BTW, do you know how I can elude some pop-ups from Buy Cialis , I'm desperate and I don't knwo what to do.

[Herve Leger]

In the Herve Leger outlet online store, there are coming in many Herve Leger New dresses, they are fashionable,On one
dress of Herve Leger wherever you are you will be the focus.That is why many
Hollywood famous stars choose to. Herve Leger bandage is always binding up with the shining:
Herve Leger Dresses Herve Leger Dresses;
Herve Leger Cheap Herve Leger Cheap;
Herve Leger On Sale Herve Leger On Sale;
Leger Dress Leger Dress;
Herve Leger Outlet Herve Leger Outlet;
Herve Leger Bandage Herve Leger Bandage;
herve leger skirts herve leger skirts;
Herve Leger Swimsuit Sale Herve Leger Swimsuit Sale;
zentai catsuit zentai catsuit;
zentai bodysuitzentai bodysuit;
lycra suit lycra suit;
spandex catsuits spandex catsuits;
spiderman suit spiderman suit;
Christian Louboutin Replica Christian Louboutin Replica;
Christian Louboutin Sale Christian Louboutin Sale;
Cheap Christian Louboutin Cheap Christian Louboutin;
Christian Louboutin Knockoffs Christian Louboutin Knockoffs;
Christian Louboutin Discount Christian Louboutin Discount;
Christian Louboutin Replica Christian Louboutin Replica.

[christian louboutin]

Like Christian Louboutin Heels do not know when to begin, but always find their favorite Manolo Shoes Sale, wearing トリーバーチ to make them so tall, wearing シャネル 財布 they look so charming. They wear トリーバーチ シューズ very noble, for they have a lot of トリーバーチ 財布 2011. Each pair of ルブタン is their favorite.
Louboutin Shoes Sale,Tory Burch Discount,christian louboutin store,Christian Louboutin Knockoffs,christian louboutin on sale,マークジェイコブス 店舗,フェラガモ 店舗,マノロブラニク 直営店,ジミーチュウ 通販,シャネル コピー,シャネル 時計 レディース,シャネル j12 新作,CHANEL ジュエリー,CHANEL ピアス,クリスチャンルブタン サンダル,トリーバーチ サンダル,トリーバーチ バッグ トート,トリーバーチ 財布 本物,Red Bottom Shoes Cheap,Red Bottoms for Men,Rock Tools,SKF Bearings

[ルイヴィトン 靴]

abercrombie uk They understand abercrombie uk shop the realities abercrombie facing a middle-aged abercrombie men dog, even one UGG 人気 with "papers". UGG 新作 You had to pry your son's fingers アグ ブーツ loose from UGG 通販 my collar, UGG オーストラリア as he screamed "No,UGG 靴 Daddy. Please don't let ブランドUGG them take my dog!" UGG And I worried for ゼニアスポーツ激安 him, and what ゼニアスポーツ靴新作 lessons you プラダ メンズ 靴 新作 had just taught プラダ メンズ靴 激安 him about friendship and ルイヴィトン loyalty, about love ルイヴィトン バッグ and responsibility, ルイヴィトン 財布 and about respect for ルイヴィトン コピー all life.You gave me a ルイヴィトン 長財布 good-bye pat on the head, avoided my eyes, and politely refused to take my collar and leash with you. You had a deadline to meet and now I have one, too. After you left, the two nice ladies said you probably knew about your upcoming move months ago and made no attempt to find me another good home. They shook ルイヴィトン 靴 their heads and asked "How could you?"They are as attentive to us here in the shelter as their busy schedules allow. They feed us, of course, but I lost my appetite days ago. At first, whenever anyone passed my pen, アグ I rushed to the front, UGG激安 hoping it was UGG 通販 you-that you had UGG店舗 changed your アグ 店舗 mind-that this was all a UGG ブーツ bad dream…or bag store online I hoped it would replica bags outlet at least be replica bags someone who cared, abercrombie women anyone who abercrombie and fitch uk might save me abercrombie uk online.

[New Era Hats]

Nike air max shoes
Swiss Replica Watches
Wholesale Suppliers

[lewis]

<p>shell pearl pendant</p>
<p>gemstone pendant</p>
<p>wholesale pearl ring</p>
<p>pearl brooch wholesale</p>
<p>freshwater pearl brooch</p>
<p>loose pearl beads</p>
<p>pearl beads wholesal</p>

[New Era Hats]

Nike air max shoes
Swiss Replica Watches
Wholesale Suppliers

[Moncler Men]

Moncler Men Jackets are also spoken highly of the great qualitys and fascinating external form.Our store offers a fine place to help you save time and money.There have new Moncler Kids Sale for you choose.Take action now.Moncler Women in our store is a cool and beautiful one that you should keep.Many customers are satisfied with the product with the high quality and reasonalbe price in our store,if you are interested in them you can visit our site and order them right now.

[gaosiren]

Through the familiar stock photos, you will know what to look for when you purchase replica tag heuer watches.

You know, some dishonest people will use other photos and now they replica tag heuer Carrera watch as their own.

Description provided by the seller of the issues you replica tag heuer aquaracer watch the only source of detailed information.

You should inquire about the conditions for more information about the replica tag heuer Grand Carrera watch, and it is purchased.

[xhm]

rs gold
rs money
rs items
rs power leveling
rs powerleveling
rs accounts
runescape gold
runescape money
runescape items
runescape power leveling
runescape powerlevel
runescape goods
runescape accounts
buy runescape
cheap runescape
runescape gold money
runescape coins
runescape cash
runescape sale
runescape millions
runescape equipment
runescape item stuff
buy runescape
fast easy runescape
runescape gp
runescape coins
runescape cash
runescape money
runescape gold
runescape sale
runescape shop
runescape guide
runescape questhelp
runescape power leveling
runescape accounts
rs accounts
runescape zeal points
rs zeals
rs gold
rs money
rs items
rs power leveling
rs powerleveling
rs accounts
runescape gold
runescape money
runescape items
runescape power leveling
runescape powerleveling
runescape accounts
buy runescape
cheap runescape

[christian Louboutin sale]

In this modern and fashionable society, people are pursuing for louboutin shoes cool, unique, stylish and innovative. Whether it is christian louboutin heels or fashion accessories all means a lot for modern society of today. Same is the case with trendy looking replica louboutin shoes. When these are louboutin knockoffs, the excitement just gets doubled. Most chic looking christian louboutin sandals are in fashion now. These are one of the favorite fashion accessories for men and women long time ago. If you have not yet tried christian louboutin shoes, it's time to own one and feel the difference it can make to your personality. These are just brilliant and fabulous manolo blahnik sale. They are most iconic and can provide you with a new feeling and enhance confidence. The quality of jimmy choo sale is just superior to what you have dreamt of. Today owning a new and trendy looking louboutin shoes are not only meant for the wealthy people. These are now made luxurious and affordable discount christian louboutin shoes to reach out to every budget and range. You can just enjoy them by ordering manolo blahnik sale online where you get the complete satisfaction and genuine quality at best possible rates. The finish, quality and designs you get from christian louboutin uk are really astonishing and you will love them all. Different styles and designs of christian louboutin shoes are now available to make your wrist beautiful. You can choose from the wide variety of christian louboutin sale by comparing lots of perfect and stunning pieces.

[replica rolex daytona]

Articles written genuinely attractive, I due for that fact this original, presume your individual future provide. I like an online site, the formerly known fake watches, replica patek philippe watch, replica tag heuer formula in addition to replica tag heuer link watches, their own quality furthermore style, you've been amazing, you'll require them.As everyone should know, everyone is normally crazy just for beauty and wishes be cared.

[new era hats]

new era hats
new era hats

[Cheap Moncler Jackets]

Cheap Moncler Jackets|
Moncler UK|
Moncler Jackets UK|
moncler jackets outlet|
moncler jackets outlet|

[louis vuitton purse outlet]

Chances are you'll be wondering about Vuitton replicas by now. They may be simple to spot. Vuitton bags possess a one of a kind smell on account of the type of leather that louis vuitton speedy is made use of. cheap louis vuitton speedy Should you be not a leather smelling expert, check the lining. It's a mixture of canvas and cloth and the material grain is visible. The cost may also tell you - Vuittons do not come affordable, so if someone is louis vuitton speedy sale providing you a affordable one, know straight away that it is a fake.For the females, they must have heard the monogrammed diaper bags, that is closely connected for the new mothers and young babies louis vuitton outlet online, and is the iconic product for them. Even when they haven't heard its name, once they see it, they are going to promptly know what the functions are, and these kinds of bags are sought following many mothers, essentially the most essential purpose is that it's incredibly practical. Since the best present for new mothers, it blends the style trend cheap louis vuitton speedy | louis vuitton speedy 30 | louis vuitton speedy 35 with function component. They may be amazing for theirs common patterns.All of us wants to possess an unique Louis Vuitton handbag or an LV purse on account of its trendy, chic and unique layout. If you are paying louis vuitton purses outlet online capital for an authentic louis vuitton purse outlet handbag or purse, it is vital that you're not ripped off from the shopkeeper. Provided below are some recommendations and tips would assistance you identify the variation amongst a replica and an original Louis Vuitton handbag. If you intend paying for your LV bag from a louis vuitton shop online substantial finish departmental store or an LV outlet, then you definitely could be assured about the authenticity. These stores would offer only genuine louis vuitton monogram speedy | louis vuitton 30 | louis vuitton damier speedy.they are so coach purse outlet trendy and fashionable you could use them inside your day by day life even to travel, of course, these sorts of bags have the specialized pockets and compartment for babies essentials, in the interior for louis vuitton shop the exterior, feeding-bottle and diapers may be ranged tidily and safely.you would encounter quite a few on line outlets who promote these cheap louis vuitton speedy | louis vuitton speedy 25 | louis vuitton speedy mini and thoughts you vast majority of them are replicas. Lots of of their listings are so appealing that it really is hand to miss. Be certain you undergo the list and recognize a few items prior to placing your order.

[Cheap NFL Jerseys]

http://www.wholesale-jersey-store
Cheap NFL Jerseys
Cheap NFL Jerseys
[url= http://www.wholesale-jersey-store]Cheap NFL Jerseys[/url]
Cheap NFL Jerseys
Cheap NFL Jerseys
[url= http://www.wholesale-jersey-store]Cheap NFL Jerseys[/url]